plays, 66% came from video, while the remaining 33% came from audio. But Nielsen's worldwide streaming data flips that ratio on its head: Out of the 5.1 trillion on-demand music streams generated globally in 2019, including U.S. in 2019, with video comprising the remaining 30%.
Nielsen Music and BuzzAngle both found that audio accounted for around 70% of total on-demand streams in the U.S. But zoom out to a global level and it's actually video - not audio - that reigns supreme. But beneath the "one trillion streams" headlines are some deeper truths about the current state of the music business - some of which reflect the industry's stubborn resistance to change, and others of which provide a sign of the global transformation to come.Īudio streams might rule the U.S., but video streams rule the worldĪudio-streaming services like Spotify and Apple Music tend to suck up much of the air when talking about the modern music industry, at least in the U.S. In general, music listening is accelerating: According to BuzzAngle, last year's streams alone accounted for more than 30% of all streaming activity over the past six years. Interestingly, while Adele had the two best- selling albums of the decade - 21 and 25, respectively, both released in 2015 or earlier - she's nowhere to be found on any decade-end streaming charts.Įditors' Picks A Borrowed World: Streaming As The New Reality Drake, Eminem and Taylor Swift were the only three artists to rank in the top 10 for the most album sales and streams last decade - country stars like Kenny Chesney, Tim McGraw and Toby Keith lead the radio airplay charts over the same time period. Nielsen's report in particular sheds light on the artists who dominated the past decade. Both note that on-demand streaming accounted for over 80% of total consumption in the U.S., and that audio streaming in particular continued to register solid annual growth (from Nielsen's 24% to BuzzAngle's 32%). last year over one trillion for the first time, representing a 15% growth in streams year-over-year. Both put the total number of music streams in the U.S. The two reports differ on some details, but are directionally similar.
BuzzAngle powers Rolling Stone's charts and is owned by Penske Media, the parent company of Rolling Stone, Variety and Deadline Nielsen Music was acquired by Valence Media, the parent company of Billboard and The Hollywood Reporter, in December 2019. released their annual reports on music listening trends. Within the last week, BuzzAngle and Nielsen Music - the two central, competing, public-facing music-data firms in the U.S. 2020 detailing the many changes in listening over the past decade.Īs we ease into the 2020s, data about the music industry's growth is more abundant than ever. Two competing data firms, BuzzAngle and Nielsen Music, released reports in early Jan.
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